Additional Details

  • NursingCAS Outreach Manager, AACN (Washington, DC - Hybrid)

    Manages annual NursingCAS virtual student fair and supports student recruitment initiatives. Oversees digital marketing initiatives and national data analysis for NursingCAS, the centralized application service for 295 nursing schools. Manages CRM campaigns for student applicants, NursingCAS websites, and digital recruitment efforts to drive growth for the national applicant pool. Develops marketing initiatives to increase CAS participation by schools.

    Primary Responsibilities

    --Serve as lead project manager for annual NursingCAS virtual student fair. Collaborate to plan recruitment events with pre-health academic advisors and prospective students.
    --Develop and implement a digital marketing plan to drive awareness and increase the use of NursingCAS by schools and students. Develop strategic content for CRM student and school email campaigns and social media.
    --Collaborate with vendors (e.g., website and retargeted ads) to develop new platform tools to increase reader engagement. Report on readership, metrics, and campaign success.
    --Prepare monthly, quarterly, and annual NursingCAS analytics reports to educate membership and assess national applicant trends.
    --Collaborate with website and marketing vendors to ensure high visibility and drive applicant growth for NursingCAS and member schools; Manage and implement changes to optimize website; partner with vendor to create new websites for prospective and current schools; educate members on best digital recruitment practices.
    --Oversee marketing for all NursingCAS events (e.g., virtual fairs, webinars, conferences); manage social media and monthly newsletter.
    --Assist with the annual review of NursingCAS school pages to ensure accuracy for successful cycle launch.
    --Develop and maintain web-based resources and marketing collateral to support growth and outreach for NursingCAS.

    Minimum Qualifications
    AACN promotes higher education; therefore, a Baccalaureate degree in communications, marketing or related field is preferred. Equivalent training and work experience may be substituted.
    --At least two years of related work experience, preferably in higher education or an association. Background with web-based technology and higher education preferred, specifically with admissions, enrollment management, recruitment, membership, or constituent relations.
    --Must be a self-starter, highly organized, detail oriented, flexible and collaborative, and have good interpersonal and presentation skills. Excellent ability to communicate effectively verbally and in writing.
    --Additional qualifications include website and database management experience, familiarity with social media management, and email marketing tools. Experience with or willingness to learn how to use WordPress or similar web-based content management software system is preferred. Experience with or willingness to learn how to use KnackHQ or a similar membership database and EMP or CRM system preferred. Experience with using a centralized or common application systems (CAS/WebAdMIT), as well as other higher education admissions software products is preferred.
    --Proficient in Word, Excel, PowerPoint, and Outlook. Experience with using design and photo software, Higher Logic, or EMP, are preferred but not required.